IN ONE OF THE MOST SUCCESSFUL SALES CAMPAIGNS IN LAUNCH TECHNOLOGIES SOUTH AFRICA’S HISTORY, THE X431 MASTER HAS PROVED TO BE A BIG WINNER. IN LES THAN THREE MONTHS, LAUNCH TECHNOLOGIES SA (PTY) LTD. HAS SOLD ITS ENTIRE STOCK OF THIS REMARKABLE PRODUCT, THE WORLD’S MOST POWERFUL DIAGNOSTIC SCAN TOOL. ORDERS CONTINUE TO STREAM IN, AS EACH SHIPMENT IS GRATEFULLY SNAPPED UP BY EAGER CUSTOMERS.

Hans Coetzee, Marketing Manager of Launch Technologies, is over the moon, and ABR had the chance to speak to him when he handed over the 100th X-431 Master to Richard Michelson of Sparklite Gearboxes in Wynberg, Johannesburg. Hans attributes the success of the programme to a product and an excellent marketing campaign. He adds that the foundation as built by the reputation of the X-431 Master’s predecessor, the X-431 Super Scanner. The Super Scanner proved to be a versatile, reliable, and user-friendly diagnostic machine, and thus the market was ready for its impressive successor, capable of so much more. 

An added ingredient is the back-up and service provided by in-house after sales service teams, which has resulted in the impressive statistic that of the workshops in South Africa usingLaunch equipment, 70% of their requirements are met by Launch Technologies. Hans’ only regret is that the X-431 Master has been a victim of its own success, with Launch being unable to meet local demand, caused by the massive global clamoring for this innovative tool. The good news is that South Africa will soon come off rations as production has been ramped up, and improved supply is just around the corner. But Hans advises all

aBr
July 2010